Guaranteed Health Insurance Comparisons

Health Insurance Lead Generation

Health Insurance Lead Generation

Nowadays, fewer people are offered health insurance through work, and as such the opportunity to make sales to individuals is constantly on the rise. In order to do this with any degree of success, it is imperative that an agent should have a healthy source of prospects derived from a list of leads.

How an agent generates these leads is up to them, but there are ways of operating that will better their chance of success. Here are a few pointers that will hopefully answer some common queries and get you on your way to generating a successful list of leads.

It is difficult and time consuming to generate your own list of sales leads. Gone are the days where an agent would turn to the yellow pages and make a few residential calls, thanks to the added popularity of withheld numbers and ‘do not call lists’. These days it is necessary for an agent to clear their list of leads of these numbers from the relevant call registries if they are to avoid heavy penalties.

Popular methods of lead generation are telemarketing and direct mail. If you intend to use either of these methods to do business, it is essential that you have a source of prospects, and there are various ways of acquiring these. An agent can either produce the list themselves, or get a third party to assist them in this, such as an information service or a dedicated broker.

The more imaginative an agent is in acquiring their list of sales leads the better. Creativity often bears rewards. Your local chamber of commerce is a good place to start. Other than this there are many sources of data available from government records that will assist you in building an accurately targeted commercial sales lead system.

As mentioned before, a list broker can be an effective means of acquiring leads, and can actually be more cost effective than compiling your own when you factor in the amount of time it takes to generate your own list of leads.

These brokers usually provide minimal information, such as the name and contact details of your prospective clients. More detailed lists can be procured which contain information such as sex, age, address, etc. It shouldn’t take long to find an assured, dependable broker online who can provide you with a set of options, from which you can select your ideal leads list.